Tag: culture

Arjeplog. Winters in Swedish Lapland are long. For more than half of the year, temperatures are below zero. On average, Arjeplog, the starting point of the icy road trip with the MINI Cooper S Co...

MINI AND PAUL SMITH. AN ICONIC COMBINATION.   Iconic designs. British charm. A dash of quirkiness. Are we talking about ourselves or Paul Smith? With our shared passion for style and standing out...

Newly developed markets in the Asian region demonstrate the growing enthusiasm worldwide for typical MINI driving pleasure. In its British homeland, the premium brand set a new record with more th...

Everyone knows that it can be difficult to stick to your health-related goals sometimes, but the new year often serves as a catalyst for those who need a reason to take better care of themselves. ...

Who said getting older means slowing down? Certainly not the Silver Sliders – a Canadian ski crew of 70-somethings who, after four decades, still hit the slopes pretty much every day. We met up ...

Reykjavik. We start where it all began. At the Sun Voyager monument directly on the northern Saebraut coastal road near Reykjavik harbour. The stainless steel sculpture by artist Jon Gunnar Arnas...

Björknäs. Always follow your nose – that was the fisherman’s advice in the small harbour of Björknäs, when asked about the best route towards Björnö. And it indeed proved to be ...

In the language of the Inuit, Nanuk means “polar bear”. The new bodycolor Nanuq White for the MINI Cooper SE in the Resolute Edition is reminiscent of the light-colored fur of the impr...

Munich. Colourful, loud and bright – the MINI Recharged Lakwena is an electrified work of art that literally bursts with colour and patterns. London-based artist Lakwena Maciver has redesig...

Limitless mobility means freedom. Equipped with driving and operating aids, the all-electric MINI Cooper SE enables people with disabilities to enjoy emission-free driving fun in the small car seg...