MINI Electric embarks on charity tour around the UK

In celebration of the upcoming holidays, MINI UK has decided that it is an appropriate time to spread some holiday cheer and do a little good for the community. The team at MINI UK had one of their MINI Electric cars wrapped in no less than 2000 LED lights that can change color at the touch of a button. They sent it off to raise money for three important charities: the MS Trust, Duchenne UK and Alzheimer’s Society; all charities that benefit groups who are often overlooked during the holiday season and could use the extra support.

Starting today (the 22nd of November) the vehicle will travel to various locations around the UK for five weeks, spreading holiday cheer with it’s festive and mesmerizing lights. This is the third year that MINI UK has arranged for this charity affair to take place. Last year, the team was able to raise £5,000 for the MS Trust as well as for the Duchenne UK.

Nicholas ‘Nico’ Martin, the brains behind the operation stated, “I’m so pleased to be back with the Festive MINI charity tour. I just knew last year I had an opportunity to cheer people up and also to raise funds for the MS Trust and Duchenne UK. Both charities mean a lot to me – unfortunately my mother was diagnosed with Multiple Sclerosis six years ago, and in 2019 I was asked to take the Festive MINI to surprise an incredible young boy, Marcus Rooks, who was diagnosed with Duchenne Muscular Dystrophy. When I saw his face light up with so much joy and excitement, I realized that I had created something truly special. Ever since meeting him and learning about his condition, I’ve wanted to support him in any way I can.”

This year, Nico has introduced a guest charity spot taken up by Alzheimer’s Society and he has rallied support from MINI UK, Festive Lights and Italian smart lighting company Twinkly, to up the voltage on his project and make it bigger and better than ever, with an aim of raising as much money as possible for the three special causes.