MINI and Paul Smith. An Iconic Combination.Feb 2nd, 2023
MINI AND PAUL SMITH.
AN ICONIC COMBINATION.
Iconic designs. British charm. A dash of quirkiness. Are we talking about ourselves or Paul Smith? With our shared passion for style and standing out from the crowd, we jumped at the chance to partner up with the legendary British fashion designer back in 1999. And over two decades later we’re still looking for exciting ways to make MINI x Paul Smith magic together.
WHERE IT ALL BEGAN.
IT’S STYLISH TO BE SUSTAINABLE.
Paul wasn’t stopping there though. In 2021, he had yet another brainwave: to give his 1999 Paul Smith Edition Blue Mini a more sustainable future. As part of our MINI Recharged project to breathe new (electric-powered) life into old models, we replaced its combustion engine with a shiny new electric motor, promising all the charm of the classic but with zero driving emissions.